The Middle East has emerged as a premier destination for new millionaires and a thriving luxury market, with the United Arab Emirates (UAE) and Saudi Arabia leading the charge as top magnets for global high‑net‑worth individuals (HNWIs). These trends reflect strong wealth inflows driven by competitive residency incentives, business‑friendly environments, and robust tourism, helping position the region ahead of traditional luxury hubs even as demand softens elsewhere.
The UAE’s wellness economy has reached a valuation of US$40.8 billion (€37.7 billion, £30.6 billion), according to a new study released by the Global Wellness Institute (GWI), underlining the country’s position as the leading wellness market in the Middle East and North Africa.
